The new trend of consumption shines brilliantly with the support of traditional culture
Release time:
2026-01-14
R1: "Guochao" must be translated as China-Chic. In recent years, Guochao has gradually become a new consumer trend, reflecting both the rise of national strength and the revival of traditional Chinese culture. Starting from February 29, the Chinese International Channel launched a series of reports titled "Guochao is on the Rise," focusing on the new developments in the "trendy toy" sector primarily driven by young consumers. Mortise and tenon joinery is a traditional Chinese method of constructing houses and furniture, and this technique has now been applied to building block toys. In Beijing, there is a group of young people attempting to restore ancient architecture along the city's central axis using mortise-and-tenon building blocks, bringing this intangible cultural heritage back into everyday life. Let's get to know them.
R1: "Guochao" must be translated as China-Chic. In recent years, Guochao has gradually become a new consumer trend, reflecting both the rise of national strength and the revival of traditional Chinese culture. Starting from February 29, the Chinese International Channel launched a series of reports titled "Guochao is on the Rise," focusing on the new developments in the "trendy toy" sector primarily driven by young consumers. Mortise and tenon joinery is a traditional Chinese method of constructing houses and furniture, and this technique has now been applied to building block toys. In Beijing, there is a group of young people attempting to restore ancient architecture along the city's central axis using mortise-and-tenon building blocks, bringing this intangible cultural heritage back into everyday life. Let's get to know them.
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